The long running game show Family Feud wanted to rebrand their outdated logo. The goal was to update the look while still being true to their brand.

The show had a down-home country feel through much of its early run. To address this visually—without feeling old-fashioned—a slab serif font was employed to give the text a country-like feel. The iconic oval background with the flashing light bulbs was used as an homage to early set design from the shows original format. Then a wood texture was added to the background’s bevel to give some contrast and further a country feel.

Conversely, the color palette was chosen to give a bit more of a modern feel to the logo. The contrasting orange and blue color combo with the pink highlights gave a nice updated, fresh feel as well as gave the text a nice pop.